This comprehensive video course on technical SEO offers a thorough exploration of essential concepts and practical strategies to optimize website performance and visibility. Spanning ten modules and featuring insightful guest sessions, this course equips learners with the knowledge and tools to master the technical aspects of search engine optimization.

The course begins with a foundational overview of technical SEO, delineating the critical differences between on-page and technical SEO, and delves into the workings of Google’s ranking system. Through detailed modules, learners gain insights into controlling crawling and indexing, enhancing internal linking structures, understanding page experience, optimizing page speed, navigating JavaScript SEO intricacies, conducting technical SEO audits, and effectively prioritizing recommendations.

Expert-led sessions offer invaluable insights, including page speed optimization from a developer’s perspective, highlighting crucial aspects like structuring the section, addressing page speed optimization intricacies, and understanding core web vitals.

By the course’s conclusion, participants will have acquired a comprehensive toolkit to tackle technical SEO challenges effectively, optimize website performance, and prioritize recommendations strategically for improved search engine visibility and user experience.

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Part 1: Welcome

Module 1: Welcome

Videos included:

    Your Success in the Course

Your results after this module:

    This module will set you up for a great start
    You’ll understand how this course works and how to get the most out of it
    You’ll meet like-minded people

Download: 1 WELCOME

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Part 2: Falling in Love with technical SEO

Module 2: Falling in Love with Technical SEO

Videos included:

    Technical SEO vs Content SEO
    3 pillars of Technical SEO

Your results after this module:

    You’ll understand the fundamental difference between on-page and technical SEO
    You’ll get an ultimate framework of 3 pillars of Technical SEO
    You’ll see what power you have over website’s ranking as a technical SEO

Download: 2 FALLING IN LOVE WITH TECHNICAL SEO.zip

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Part 3: How Google works

Module 3: How Google Works

Videos included:

    What happens before a page can rank: 5 stages you must know
    Crawling: robots.txt
    Indexing: meta robots index, noindex

Your results after this module:

    You’ll get a full picture of all the stages a page goes through before it appears in the search results
    You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking
    You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing
    You’ll see unexpected results of my SEO experiment with page indexing

Download: 3 HOW GOOGLE WORKS.zip

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Part 4: Controllig crawling and indexing of a website like a pro

Module 4: Controlling Crawling and Indexing of a Website Like a Pro

Videos included:

    How to check if a page is indexed and how to get a page indexed quickly
    3 Types of canonical tags and their purpose
    Why did Google choose a different canonical tag?
    Using HTTP status codes for the win
    Redirects and redirect chains (how to use + bad examples)
    Setting up redirects (via plugins, cPanel and .htaccess)
    How to use cURL for HTTP Requests
    How to fix duplicate content issues (common + eCommerce examples)
    The ultimate guide to handling website pages
    Sitemap.xml

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Part 5: Internal Linking: the devil in the detail

Module 5: Internal Linking: the Devil is In the Detail

Videos included:

    URL structure: what works and what doesn’t
    How to approach URLs with parameters
    What makes a perfect website structure
    Everything you need to know about internal linking
    Actionable ways to improve internal links
    Internal linking at scale
    Pagination: how to handle it the right way

Your results after this module:

    You’ll learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)
    You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward)
    You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions
    You’ll learn the answers to the most discussed topic: Buttons vs. Links
    You’ll get 7 actionable ways to analyze and improve internal links that you can use right now
    You’ll learn how to set up internal linking at scale
    You’ll understand how to set up pagination the right way
    You’ll learn the best ways to use faceted navigation for eCommerce websites

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Part 6: Page experience from a technical point of view

Module 6: Page Experience from a Technical Point of View

Videos included:

    SSL, HTTPS and security
    Mobile-friendliness
    Valid HTML Page Structure
    Structured data: important things you need to know
    The best ways to implement structured data manually and at scale

Your results after this module:

    You’ll understand what Secure Sockets Layer is and how it’s related to SEO
    You’ll learn unexpected things about mobile-friendliness
    You’ll understand what valid page structure is and how to make it work for SEO
    You’ll know what tags should never ever be found in the <head>
    You’ll get my simple process to implement structured data

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Part 7: Advanced page speed optmization

Module 7: Advanced Page Speed Optimization

Videos included:

    Core Web Vitals: facts and secrets
    Analyze Core Web Vitals like a pro
    Advanced page speed optimization
    How to approach page speed optimization as an SEO
    How browsers work. Critical rendering path optimization
    PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman

Your results after this module:

    You’ll understand CVW and the 2 ways they are measured
    You’ll learn secrets about your Core Web Vitals scores
    You’ll get all tools you need to properly analyze page speed
    You’ll learn how to provide meaningful page speed recommendations
    You’ll understand the right way to approach CWV optimization efficiently
    You’ll get the ultimate scheme for page speed improvements that will save you time
    You’ll learn how browsers work and what you can do to optimize critical rendering path

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Part 8: Javascript SEO

Module 8: Javascript SEO

Videos included:

    Google rendering. Client-side rendering vs server-side rendering
    Source code vs rendered HTML: how to check it the right way
    JavaScript SEO issues: examples and explanations
    SEO-friendly J best practices
    Using Screaming Frog for JS debugging
    3 steps to debug JavaScript issues and win
    Debugging a NextJS website + infinite scroll
    Debugging an eCommerce website
    Debugging link blocks on a website
    Debugging a pop-up and content in tabs
    Bonus video: Lazy Loading debugging on Search Central Live

Your results after this module:

    You will understand how Google renders websites (and why it’s different from how browsers do it)
    You will learn why JavaScript can be tricky and what SEO issues it can cause
    You’ll understand the difference between client-side and server-side rendering
    You’ll learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)
    You’ll know how to make sure the JavaScript used on a website is SEO-friendly

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Part 9: Technical SEO website audit

Module 9: Technical SEO Website Audit

Videos included:

    The technical SEO audit checklist
    How to not get overwhelmed (even if you audit a website with millions of pages)
    Importance of a manual check (and how not to fall into the rabbit hole)
    Technical SEO Audit template: putting everything together

Your results after this module:

    You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons
    You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)
    You’ll get an audit template that you can use for your clients

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Part 10: Prioritizing technical SEO recommendations

Module 10: Prioritizing technical SEO recommendations

Videos included:

    An ultimate framework for prioritizing your technical SEO recommendations

Your results after this module:

    You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time
    You’ll understand the thing you need to consider to prioritize your recommendations
    You’ll get an ultimate framework for prioritizing technical SEO issues

Download:

10 PRIORITIZING TECHNICAL SEO RECOMMENDATIONS.zip

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Part 11: Add-ons

Download:

11- Addons.zip

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Tech SEO Pro video course by Kristina Azarenko

Table Of Contents

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Part 1: Welcome

Part 2: Falling in Love with technical SEO

Part 3: How Google works

Part 4: Controllig crawling and indexing of a website like a pro

Part 5: Internal Linking: the devil in the detail

Part 6: Page experience from a technical point of view

Part 7: Advanced page speed optmization

Part 8: Javascript SEO

Part 9: Technical SEO website audit

Part 10: Prioritizing technical SEO recommendations

Part 11: Add-ons

See also